November 29, 2012 | 
Author Consumers can now rent photo and video equipment from their phone
LensProToGo, one of the nation’s largest camera, lens, and DSLR video equipment rental companies, today announced the release of its free iOS app, which
allows renters to browse and order equipment right from their phone in less than 30 seconds.
The app adds two new features not yet available on the website to make the rental process easier and more efficient. Users can mark select gear as a “Favorite” while browsing over 400 items by brand (featuring an up to date line up from both Canon and Nikon) or type. Favorite items are always quickly accessible in the “Favorites” view so a renter can immediately select gear from their personally created list. Additionally, experienced users will benefit from the new “Quick Add” icon which allows them to add multiple items to their cart instantly, even from their Favorites list, without viewing the items detail page.
If users do want to learn more about a piece of equipment, the app’s item detail page provides photos, descriptions, technical specifications, suggested accessories and even a related item for comparison. Because LensProToGo is staffed entirely by working professional photographers and DSLR filmmakers, their expertise is essential to providing these relevant suggestions. The app also provides links to camera manuals for photographers to view while in the field or on the go. Additionally, customers can access LensProToGo’s social media accounts and blog, as well as find directions to the store.
“The idea for the LensProToGo App came from a desire to make it easier, faster and more convenient for photographers and filmmakers to get the gear they need no matter where they are.” said Paul Friedman, Owner of LensProToGo. “Whether they are on location, waiting in line at the grocery store, or on the side of a mountain renting gear is just a few taps away. From a development standpoint, we wanted to really focus on efficiency. As photographers and filmmakers ourselves, we understand just how precious time can be.”
The new app can be downloaded from the App Store by searching “LensProToGo” or through the following link: https://itunes.apple.com/us/app/lensprotogo/id577126746?ls=1&mt=8

About LensProToGo
Located just outside of Boston in Concord, Mass., LensProToGo is a national online photo and video equipment rental company. It is staffed only by working professional photographers and DSLR filmmakers, who provide their customers with an in-depth understanding of the field and the equipment. Hard sided, watertight Pelican Cases are used to ensure the gear is protected during transit and ready for the customers shoot. This ensures the quality provided to customers is always exceptional.
The goal of the company is to get the customer into the right piece of gear, not necessarily the most expensive. Using their personal knowledge and unparalleled customer service, LenProToGo ensures that renters will have a successful and top-notch experience. For more information, visit the LensProToGo websitee
at http://www.lensprotogo.com.
Find LensProToGo Online
Visit Us: www.lensprotogo.com
Twitter: www.twitter.com/lensprotogo (@lensprotogo)
Facebook: www.facebook.com/lensprotogo
Blog: www.lensprotogoblog.com
App iTunes Page: https://itunes.apple.com/us/app/lensprotogo/id577126746?ls=1&mt=8
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Join me for a quick and easy solution for small product photography using the FJ Westcott Digitent. Ideal for eBay, web catalogs, and quick brochures.
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Join me as I give a brief tutorial on the features of onOne Software’s Perfect Effects 3.0, which is part of their Photo Suite 6.1 series. I cover the use of preset effects along with how to create your own. Click the onOne Software link to your right to see their full line of products as well as their specials.
Please feel free to send me your questions or comments below.
I’ve photographed many CEO’s and top exec’s over the years but found this one particularly intriguing. I have come to know 5hr Energy on occasion especially on those 18hour days, so being asked to photograph the founder and CEO Manoj Bhargava by Forbes Magazine was awesome.
From the moment I met Mr. Bhargava, I was confident that the shoot was going to be successful and run smoothly–and it did. My first impression was that it was actually hard to tell that he was the CEO of a multi-billion dollar company. He was casually dressed as was his demeanor. He had a good sense of humor, extremely complimentary and I found him to be a humble man. He preferred to be out of the spotlight.
I photographed Manoj Bhargava in front of one of his personal projects that he is very passionate about–a hydroponic unit that will surely open up new horizons in agriculture. If you are interested to learn more about him, check out the February 27, 2012 issue now available.
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Thanks to my friend and talented photographer Joao Carlos for the opportunity to be a guest on his blog. Please check out Taking it to the Streets where I discuss how exploring and fine tuning your self awareness can bring new passion for what you do. I share an ongoing personal project and with it some of the changes it has brought to my own work.
Read full article here
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